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Milk which is considered like nectar in our scriptures is now being adulterated with chemicals, has residues of antibiotics, hormones and pesticides as well as a wide range of microorganisms, including pathogens, in numbers often exceeding billions. This not only harms the final consumers of such milk and milk products but it also poses technological difficulties in processing such contaminated and adulterated milk. So, there is a need to improve the raw milk quality which can only be done by a harmonious collaboration between the milk producers at the rural level and experts of the dairy industry. We have started conducting a pilot study using WhatsApp as a social media tool in this age of technology where IT solutions are being sought after in every field. The response to our initiative has been positive. In this paper, we have presented how a social media tool is implemented to create awareness among the milk producers about “Clean Milk Production” practices and to encourage them to adopt these.

Keywords : Clean milk production, Dairy Sector, Raw milk quality, WhatsApp

Recent

[1] Kamani KC and Makwana AK (2015) Tapping the power of social network in dairy industry. International Journal Computer Sci. Engg., 5(2):113-118 [2] Kamani KC (2015) Use of ICT to provide pure, safe and Nutritious Milk to Consumers. IDA National Seminar. pp 124-128. [3] Kamani KC and Kathiriya DR (2013) Cultivate ICT & Networking: The Role of Social Media in Agriculture. CSI Communication.37 (7). pp 15-17. [4] Kamani KC. et al., (2016) Empowering Indian Agriculture with WhatsApp – A Positive Step towards Digital India. International Journal of Agriculture Sciences, ISSN: 0975-3710 & E-ISSN: 0975-9107, Volume 8, Issue 13, pp.-1210-1212. [5] Mogha KV, Kamani KC and Chaudhari AR (2013) Instant Messengers: The New Face of Dairy Industry. National Seminar on “Indian Dairy Industry – Opportunities and Challenges.” [6] Parekh J V (2012). A J. R. Patel memorial lecture delivered at SMC College of Dairy Science, Anand Agricultural University, Anand. [7] Qualman E. (2012). Over 50% of the World’s Population is Under 30 – Social Media on the Rise. http://www.socialnomics. Net/2010/04/13/over-50-of-the-worldspopulation-is-under-30-social-media-on-therise/.